real life with cars
With a stunning creative from McCann, we took Ryobi out of the house and made this lovely film about situations of frustration and elation with cars. The shoot took us around Cape Town over 2 days, and will be used across EMEA on TV, Social and Digital.
everyone needs a little help
With four dogs and an actor, we made a film for the floor care cleaning range for Ryobi. The film will be used across EMEA on TV, Social and Digital.
brand ad 'lessons'
This was Ryobi's first big brand asset for 4 years. Based on a Father/Daughter relationship from a McCann creative, it shows a Dad teaching his daughter about the Ryobi range. It is currently released on TV in France and digitally elsewhere, but set to release on TV in the UK, and will travel extensively after that
brushless swift clean
Based on our Creative, this concept was that MUM and DAD were like spy parents from the movie Spy-Kids. They have special vision for identifying stains, and won't stop cleaning until 'No Stain is left behind'. The piece has been translated into 10 different languages, and been seen on TV, Digital, Social, as well as used in Digital Stills.
adventure range
Ryobi wanted to get out of the house. Metaphorically and literally. We were asked to show their tools in the context of two young adults on an adventure. McCann did the creative, and this resulted in climbing mountains, travailing beaches, and building a festival Moto X track! The logistics were pretty out there...
half time hero
Ryobi wanted a DRTV campaign with more heart and story, and McCann gave us this lovely tale of a Dad getting the lawn done during the half time of a football match. When back, in the nick of time, he looks to his son for affirmation of his great feat, but receives an eye-roll instead. Relatable? We know so...
snow throwers
We ventured to the Arctic Circle in Finland and battled -23 degree temperatures to capture some lovely footage of RYOBI Snow throwers. The logistics of snow, not dissimilar to the sand of a desert, but with a few more layers!