We created a campaign for Decathlon, the Sporting giant - celebrating those little victories that come with the start of a sporting journey. The campaign was well received, and we were asked to create their Summer Campaign - 'Sports just wanna Have fun' based on the Cindy Lauper track
We were asked to create a Christmas campaign for homeless charity Centrepoint which would be a counterpoint to a traditional campaign, flipping traditional expectations, and leaning in to the darker side of the season, which is even harder for the most vulnerable. Lorraine Kelly provided the Voiceover. Winner: LBB Immortal Award
Pet Insurance company Waggel asked us to come up with a concept for a pet in jeopardy, but to infuse with comedy, and have cinematic sensibilities. Our dog in shower concept was the result, and a scale size Art Deco murder scene was built! The spot proved popular on the trades, and got a 5-star review and won Pick of the Day on David Reviews.
We have been making content for RYOBI for many years. We make their TV commercials, online content, stills and social content for all territories across EMEA across the full year, resulting in 1000's of deliverables across numerous territories including peak time UK DRTV. Each year we shoot for a month in Cape Town with 3 units - Main, Stills and Social, and we create almost enough assets for the year. It is a huge logistical undertaking that has gone from strength to strength over the years that we have been guardians of their assets. During our years, RYOBI has grown exponentially to become a powerhouse in the Powertool world, as well as taking huge shares in Hand Tools, Gardening Tools, Floorcare, Cleaning, Automotive and more... We are very proud of our relationship with them.
brand ad 'lessons'
This was Ryobi's first big brand asset for 4 years. Based on a Father/Daughter relationship from a McCann creative, it shows a Dad teaching his daughter about the Ryobi range. It is currently released on TV in France and digitally elsewhere, but set to release on TV in the UK, and will travel extensively after that
brushless swift clean
Based on our Creative, this concept was that MUM and DAD were like spy parents from the movie Spy-Kids. They have special vision for identifying stains, and won't stop cleaning until 'No Stain is left behind'. The piece has been translated into 10 different languages, and been seen on TV, Digital, Social, as well as used in Digital Stills.
adventure range
Ryobi wanted to get out of the house. Metaphorically and literally. We were asked to show their tools in the context of two young adults on an adventure. McCann did the creative, and this resulted in climbing mountains, travailing beaches, and building a festival Moto X track! The logistics were pretty out there...
half time hero
Ryobi wanted a DRTV campaign with more heart and story, and McCann gave us this lovely tale of a Dad getting the lawn done during the half time of a football match. When back, in the nick of time, he looks to his son for affirmation of his great feat, but receives an eye-roll instead. Relatable? We know so...
snow throwers
We ventured to the Arctic Circle in Finland and battled -23 degree temperatures to capture some lovely footage of RYOBI Snow throwers. The logistics of snow, not dissimilar to the sand of a desert, but with a few more layers!