We created a campaign for Decathlon, the Sporting giant - celebrating those little victories that come with the start of a sporting journey. The campaign was well received, and we were asked to create their Summer Campaign - 'Sports just wanna Have fun' based on the Cindy Lauper track
We were asked to create a Christmas campaign for homeless charity Centrepoint which would be a counterpoint to a traditional campaign, flipping traditional expectations, and leaning in to the darker side of the season, which is even harder for the most vulnerable. Lorraine Kelly provided the Voiceover. Winner: LBB Immortal Award
Pet Insurance company Waggel asked us to come up with a concept for a pet in jeopardy, but to infuse with comedy, and have cinematic sensibilities. Our dog in shower concept was the result, and a scale size Art Deco murder scene was built! The spot proved popular on the trades, and got a 5-star review and won Pick of the Day on David Reviews.
We have been making content for RYOBI for many years. We make their TV commercials, online content, stills and social content for all territories across EMEA across the full year, resulting in 1000's of deliverables across numerous territories including peak time UK DRTV. Each year we shoot for a month in Cape Town with 3 units - Main, Stills and Social, and we create almost enough assets for the year. It is a huge logistical undertaking that has gone from strength to strength over the years that we have been guardians of their assets. During our years, RYOBI has grown exponentially to become a powerhouse in the Powertool world, as well as taking huge shares in Hand Tools, Gardening Tools, Floorcare, Cleaning, Automotive and more... We are very proud of our relationship with them.
